Portsmouth Golf Centre has recorded an 11 per cent uplift in lesson income and improved sales through its pro shop in the first four months of 2016, something which owner Terry Healy puts down to a new all-weather coaching area created by Huxley Golf.
Healy commissioned Huxley Golf to create an outdoor coaching zone to complement the Centre’s 22 hi-tech covered bays. The new training facility features a 6ft x 48ft (1.8m x 14.6m) driving area and a 77 sq. yard (64 sq. m) five hole putting green with two chipping pods, all created using Huxley Golf’s top flight all-weather surfaces.
The pro shop has benefited too, as golfers can use the area to try out new equipment in a non-pressured environment and on Huxley’s extremely realistic, yet durable, playing surface. Indeed, it has enabled the team to introduce a new service, Putter Fittings, to its extensive list of custom fitting services. Sales have improved and the customer’s buying experience has been enhanced.
The new practice facility has been launched in tandem with a new Portsmouth Golf Centre Performance Academy. The concept is to build community spirit and encourage more people to give golf a go. For a modest annual subscription, members of the Academy enjoy one hour of supervised practice on the Huxley Golf practice area each month free of charge.
“I think it says a lot about our ethos that we always strive to offer our customers the best and that’s why we chose Huxley Golf to design and install a fully rounded coaching area for us,” said Healy. “Coaching here is a more interesting and attractive proposition now. It has opened up options for small group lessons which participants, and our PGA Pros, find extremely beneficial. We can accommodate up to eight juniors in a one hour lesson which is fun and engaging for them – we can even run competitions.
Mr Healy has worked with Huxley Golf over a number of years. He added: “For me, the quality of the service is just as important as the quality of the product. The whole Huxley Golf team are a delight to work with. I particularly appreciate their consultative, advice-led approach. I know what I want to achieve but they know how to do it! They listen carefully, are open to suggestions and spend time working up ideas that are right for us.”
Huxley Golf provides premier all-weather surfaces for golf around the world. For more information visit www.huxleygolf.com or call 01962 733222.