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Points scheme is cue for more members at QHotels

QHotels has signed up more than 1,000 new golfers to its new QFairway club flexible membership scheme. The golf resort operator says it has been overwhelmed by the interest shown in the new scheme, which gives up to 50 rounds of golf for £375 along with access to 15 golf courses.

Golfers of all ages and abilities have taken advantage of the initiative including 200 juniors, with children aged 15 and under receiving a free membership when they sign up, providing their parent or guardian also has an adult membership at the same time. QHotels also presents each youngster with a complimentary seven-iron from the MKids range when they join to practice their skills, thanks to its partnership with The Masters Golf Company.

QHotels includes venues such as The Carrick at Cameron House, Slaley Hall (pictured) and Forest Pines in its portfolio. The flexible points-based membership gives golfers all the benefits of a full club membership, including the facility to hold a handicap and playing rights for club competitions. It also offers a discount on food and drink, shop purchases, tuition, and hotel bed-and-breakfast rates.

Michael Purtill, managing director of QHotels, said, “We’re delighted with the positive response that QFairway has generated since being unveiled. We believe that QFairway takes the concept of points-based flexible memberships to a new level and it is clear that golfers feel the same way. We have been inundated with enquiries and are particularly pleased with the number of new juniors that have taken up memberships as a direct response of the initiative.”