PING launches SS18 men’s performance apparel

PING has unveiled details of its new 2018 Spring/Summer men’s apparel range. Enhancing the brand’s commitment to helping golfers look and play their best, PING has engineered its latest collection to combine the finest performance fabrics with unrivalled attention to detail.

At the heart of the new polo shirt collection are three new, striking colour stories; ‘Disruption’, ‘Drift Away’ and ‘Purple Haze’. Punchy and bold, ‘Disruption’ makes an impression by pairing vibrant imperial blue with pops of orange burst. This combines with core navy and white to create a striking on-course statement.

‘Drift Away’ features a cool seafoam green as the lead colour, creating a modern and contemporary collection. ‘Purple Haze’ offers a sophisticated palette, combining shades of rich plum with cool celestial blue and navy, promoting a versatile collection. Incorporating Sensor Cool technology, the direction of the collection’s polo shirts is showcased by the Harper, Quinn and Theodore.

These designs combine moisture movement performance, quick drying, stretch and crease resistant properties, with a tailored fit and attention to detail throughout. This results in a range of comfortable, stylish and performance driven designs for the golfer.

Complementing the new Spring/Summer collection is the introduction of Tekfit waistband technology to the Bradley trouser/short and Hendrick short. This innovation provides up to two inches of additional waistband stretch for superior comfort, flexibility and freedom of movement.

The Knowles sweater is engineered from soft-touch merino and showcases a heather coloured block fleck design. Its technical benefits are highlighted by natural thermal and moisture moving properties. A new outerwear design is the Delta jacket. Engineered for optimum performance in windy conditions, this exceptionally lightweight, windproof garment also offers superior water resistance. Advanced stretch fabrics and additional venting, for enhanced breathability, make this an essential, year-round jacket.

The July issue of GOLF RETAILING will include a special feature on SS18 apparel.