According to analysis by Golf Datatech, the Ping G30 has been the top-selling driver, fairway wood, hybrid and iron in terms of both value and units since the introduction of the family to the market in August last year. Golf Datatech tracks golf equipment sell-through data for the UK and its figures show the G30 has topped four of the major hardware product categories over the past twelve months, with Ping as a whole achieving the number one selling brand position in terms of value (24.1 percent) and volume (21.1 percent) across all clubs.
Commenting on the stats, Ping chairman and CEO John Solheim said, “The G30 family has now been in the marketplace for a full year and it continues to be the number one choice in golf shops. That success is very satisfying, knowing so many golfers are benefiting from the technology of the G30. It’s a tribute to our engineering team and to the hundreds of club fitters around the country who take the time to properly fit their customers for the correct woods and irons. Their ability to match the head technology with the proper shaft is allowing golfers of all skill levels to see significant distance and accuracy gains, finding more fairways and greens than ever.”
For more details see the full EXCLUSIVE interview with John Clark, managing director of Ping Europe Ltd, and a senior vice-president of Ping Inc USA in the September issue of GOLF RETAILING.