The PGAs of Europe have signed a new three-year Corporate Partnership with fine clothing and accessory brand, Peter Millar, sealing the deal at the 2014 Ryder Cup Matches at Gleneagles Hotel, Scotland, where the brand was an Official Clothing Licensee. The partnership not only coincides with refreshed strategic elements from the PGAs of Europe but also with Peter Millar’s strategic movement into Europe, introducing a new European fit for what is a different market to their norm.
For the PGAs of Europe, the partnership with Peter Millar is just one of the new additions to the Association’s Corporate Partner roster that reflect the renewed strategy moving forward and the brand’s positioning.
Bob Smith, Peter Millar’s senior managing director stated, “We’re really quite excited about it, with the new Contemporary Fit we feel it fits into the European mould on sizing. The partnership with the PGAs of Europe will be very important for the Contemporary Fit as we respect their organisation and members enormously.” More at: www.PeterMillar.com
Pictured from left: Brian Dillman, managing director for Peter Millar International; Bob Smith, Peter Millar senior managing director; Ian Randell, PGAs of Europe chief executive; Mark Hilton, Peter Millar sales director Europe