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Parsons Xtreme Golf weighs into UK

Parsons Xtreme Golf (PXG), is an American golf equipment start-up that is now launching in the UK. Retailing at around $6,000 per set, PXG targets the high-end segment of the golf market which owner Bob Parsons believes is starved for new, performance-enhancing product.

PXG clubs are said to leverage premium alloys and patented technology, for their performance at the highest level of the game. The clubs feature a performance-enhancing Precision Weighting System which creates each club’s signature look and is claimed to make the clubs feel and perform unlike anything else.

The clubs are currently being played on the PGA Tour by Ryan Moore and on the Champions Tour by Rocco Mediate. Moore commented, “I have never felt like I needed an equipment deal. My preference has always been to play the clubs that deliver the best results, which is why I started the 2015 season without a contract. After having a great few months on the course and achieving notable performance gains with PXG clubs in my bag, the option of extending my relationship with Parsons Xtreme Golf felt like a natural progression.” More at: www.pxg.com