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Nike Golf announces new European signings

On the heels of announcing that World No. 1 Jason Day has joined Nike, six European golf athletes have also committed to the brand, including eight-time European Tour winner Alex Noren and European Ryder Cup star Thomas Pieters.

Further demonstrating Nike’s ongoing commitment to the sport of golf, Frenchman Alexander Levy – a winner three times on The European Tour by the age of 26 – has also signed, as well as Sweden’s Kristoffer Broberg who won his maiden Tour title at the 2015 BMW Masters.

With two career victories to his name, German Alexander Knappe qualified for the main European Tour in 2017 via the European Challenge Tour along with Spaniard Pep Angles – the pair finished third and 14th respectively in the final Road to Oman standings.

All six athletes will game Nike apparel and footwear, and have been working with Nike product and sports marketing teams in the off-season to ascertain which innovations best suit their game. The Nike Lunar Control Vapor features the new Articulated Integrated Traction outsole technology for enhanced stability, while the new Nike Lunar Command 2 offers ultimate comfort and support.

Noren – currently the 10th best-ranked player in the world– resumes his 2017 season this week after a stunning run of results in the second half of the 2016 season that heralded four memorable wins at the Aberdeen Asset Management Scottish Open, Omega European Masters, British Masters supported by Sky Sports and the Nedbank Golf Challenge hosted by Gary Player.

“I had five great months on tour in 2016, but I want to use the best possible product and keep improving. I was excited to learn about the new innovations that Nike were working on in both apparel and footwear,” said the Stockholm-born athlete.

Belgian Pieters, already well known in Europe, made a considerable impression on the wider golfing world during last year’s Ryder Cup, winning four of his five matches – the first European rookie ever to do so. Like Levy, he is a three-time European Tour winner, the last of his victories coming at the 2016 Made in Denmark tournament at Himmerland Golf and Spa resort.