Premium golf ball brand Titleist has launched new versions of its best selling Pro V and Pro V1X golf balls.
Pro V1 and Pro V1x (which launched in 2003) have been the most played golf balls at every level of competitive golf and the best-selling models around the world ever since.
The new 2015 models are, say Titleist, the result of a continuous process rooted in rigorous research and development, technological advancements, comprehensive player testing and validation, and precision manufacturing.
“Golfers often ask us what sets Pro V1 and Pro V1x apart from other golf balls. You can’t just point to one or two things. The difference is everything,” said Bill Morgan, Senior Vice President, Titleist Golf Ball R&D. “We have more people with more experience of designing and making golf balls, the largest intellectual property portfolio and the most sophisticated precision manufacturing processes. The 2015 Pro V1 and Pro V1x are the culmination of all that knowledge and all of that technology. The original Pro V1 was revolutionary, no question, but we’ve learned a lot in the last 15 years and these new Pro V1 models are the best we’ve ever made.
Before being introduced to the market, new Pro V1 and Pro V1x golf balls are tested and validated by golfers at every level of the game, from the world’s best tour players to amateurs of all skill levels and swing speeds. Since 2015 Pro V1 and Pro V1x were first introduced on the PGA Tour in October, more than 100 players have put the new models in play around the world – including Jordan Spieth, who played the new Pro V1x in back-to-back runaway victories at the Australian Open and Hero World Challenge, winning those events by a combined 16 strokes. Jimmy Walker first put the new Pro V1x in play two weeks ago at the PGA Tour’s Hyundai Tournament of Champions, where he finished runner-up. The following week, he won the Sony Open in Hawaii by nine shots. Bubba Watson, Padraig Harrington and Charley Hoffman also trusted 2015 Pro V1x to victories soon after the new models were introduced on the worldwide tours.