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New 718 irons from Titleist

The new line of Titleist 718 irons – featuring the powerful distance and ultra-forgiveness of AP1, the tour-proven consistency of AP2, and the introduction of AP3, the longest, fastest Titleist players iron ever – provides dedicated golfers with the breakthrough technology and proven performance that have made Titleist the #1 iron on the PGA Tour since 2005.

Available in golf shops worldwide from 29th September, Titleist’s 718 iron lineup offers six models – AP1, AP3, AP2, T-MB, CB and MB – precisely engineered to meet the performance requirements of players at every level of the game.

“Golfers trust Titleist to design and manufacture the premier irons in the game and not make any sacrifices. Our R&D team is relentless when it comes to improving iron performance and engineering new technologies into head profiles that look, sound and feel great,” said Josh Talge, Vice President of marketing, Titleist golf clubs.

“The invention of AP3, which combines the distance and forgiveness of our best-selling, game-improvement AP1 iron with the look and feel of our tour-favourite AP2, is a significant advancement that will help a wide range of golfers, and further illustrates why more of the world’s best players have Titleist irons in their bags.”

Following their debut on the European and PGA Tours in late June, Titleist 718 irons are now being played across the worldwide professional tours. Rafa Cabrero Bello (MB) was first to find victory on the European Tour before Jordan Spieth (T-MB 3-iron) and Justin Thomas (MB) secured back-to-back Major wins for the new 718 irons at the Open Championship and PGA Championship, respectively. Jimmy Walker (AP3, MB), Bill Haas (AP3, AP2), Charley Hoffmann (AP2), Stephen Gallacher (T-MB), Ian Poulter (AP2), Steve Stricker (CB), Byeong Hun An (AP3, AP2, MB), Andrew “Beef” Johnston (MB) and Jason Kokrak (AP3, CB, MB) have also put new 718 irons immediately in play.