Slinfold Golf and Country Club in West Sussex is the latest location of a MY Golf Academy centre. Golf pro Mike Yorke started his business in 2003 with just one coach and one golf centre. He now heads up a team of ten coaches operating from four centres with Slinfold G&CG the latest to join. The growth of MY Golf Academy follows a major rebrand of the business coupled with a proactive marketing campaign that has seen the client base at each centre nearly double in the last two years.
Explaining the reasons behind this growth Mike said, “We reached a point in 2013 where it became clear I had to take the brand to the next stage by giving it an altogether more polished and professional look. The end result is a fantastic new website that harnesses the power of video plus a striking logo. Armed with this new look we embarked on a weekly marketing drive showing our coaches how they could market the MY Golf Academy offering without eating into the time spent on coaching.”
“There have been other beneficiaries of our drive for growth in the last 24 months. The golf centres we operate from have benefited too with a significant increase in footfall, range use and the number of range balls hit. What’s more many of our students have become members of the centre they’re being coached at. I’m delighted that on the back of building long term relationships with the users of each centre we have attracted new business into them too.
“The future is definitely bright for MY Golf Academy. We are now embarking on the next chapter which will see us add another three centres in the next twelve months and significantly increase our client base yet again.”