Motocaddy is mounting a major promotional campaign following the release of its revolutionary S5 CONNECT electric trolley. The campaign is set to provide the brand’s stockists with detailed selling benefits of the most technologically advanced trolley on the market, plus new point of sale material on the theme of ‘Get Smart, Get Connected.’
It will also be supported by a series of prominent advertisements in print, digital and social media presenting golfers with compelling reasons why they should ‘Get Connected.’
The S5 CONNECT – the world’s first Smart Cart released last month – saw record breaking pre-orders across the country following an instant response from the golfing public to the free GPS app that syncs to the trolley providing front, middle and back distances, plus a wide-range of optional smartphone alerts within the S5 CONNECT screen.
Available for both iOS and Android devices, the fully-featured Motocaddy app has already been downloaded by nearly 30,000 golfers and has helped drive unprecedented initial sales through Motocaddy stockists.
“This campaign reinforces the key messages about our new S5 CONNECT model and why it should be seen as the best GPS trolley on the market,” said Oliver Churcher, Marketing Manager.
“We’ve drawn on the experience of our Time To Go Lithium campaign that resulted in electric trolley sales with Lithium battery rise from 34% at the start of the campaign in 2014 to more than 90 per cent now. It will also highlight the features and benefits compared to other GPS devices and trolleys providing the consumer with the most accurate advice on finding the best product,” he added.
The Motocaddy Resource Centre is also available to provide a wide range of sales-boosting promotional tools, including printable POS material, high-resolution product images and the full-suite of showcase videos.