Mizuno has is taken its custom fitting service to a new level with the addition of ‘special finishes’ prepared at its Yoro plant in Japan. The service offers golfers the choice of eight additional finishes and twelve paint-fill colours applied to the logos and other stampings. Heads are bent for loft and lie in Japan before the additional finishing service. The finished heads are sent to Mizuno’s European custom line in Scotland for final assembly.
David Matthews, European Marketing Manager for Mizuno commented, “Mizuno’s Swing DNA fitting system is already widely recognized as leading the industry. But outside of getting the right shaft and playing set up, there’s a lot of satisfaction in personalizing the irons from a visual perspective as well. There’s no better place to get that done than the line in Yoro Japan.”