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McIlroy opens Nike Performance Fitting Centre

Rory McIlroy has opened the new Nike Performance Fitting Centre at Archerfield Links, North Berwick, Scotland, the first facility of its kind for Nike Golf anywhere in the world. It has been built to help golfers maximize their potential by giving them custom-fitting along with game analysis from Archerfield’s coaching panel, including former Ryder Cup player Andrew Coltart and leading European Tour coach Gary Nicol.

McIlroy stated, “It was great to be part of the launch event and it’s brilliant to see all of the hard work the teams at Nike Golf and Archerfield have put in, come to fruition. I see so many golfers who play in pro-ams, who are playing equipment that just isn’t suited to their game and the same guys often don’t even know how far they hit each club. They would improve their performance after going through the ultimate fitting experience from the team here at Archerfield. Regardless of your ability, regardless of your handicap or your experience in the game, the premium services offered at the Performance Fitting Centre will improve your game. Golfers will have the opportunity to be fitted to a whole new level than ever before, and the constant development of Nike Golf means they will have the best equipment in their bag.”

GOLF RETAILING’S Robin Barwick was the only representative of a trade magazine to attend this event which will be covered in more detail in the August issue.