JS International, the Watford-based distributor of leading golf brands, has signed with Bettinardi Golf to promote and supply its range of premium putters and wedges in the UK.
The new arrangement sees JS International investing in retail display stands that feature ten distinctive new putters from Bettinardi, currently ranked among the five best-selling putter brands in the United States and well-known for its BB and Queen B series.
“This is an exciting development for us and many of our customers,” said Director Bijal Patani, who, together with her husband Sam, has built JS International into a major player in the golf industry over the past 21 years.
“It’s the first time we’ve offered our retail partners a club line that comes with a premium price point and a healthy margin. More golfers are looking for top quality products that will improve their game and Bettinardi putters have an impressive track record that’s seen 20 wins on the PGA Tour, including two Major titles. The brand has a lot to offer and is about to become much more high-profile in the coming season,” she added.
Closely identified with the consistent PGA Tour star and Olympic medallist Matt Kuchar with his Arm Lock putter, Bettinardi specialises in crafting clubs from a single piece of high-grade carbon steel. At its hi-tech factory in Chicago, Master craftsman Bob Bettinardi leads a team of skilled engineers and technicians producing customised putters in terms of weight, head size and length, as well as a wide variety of model options in the traditional styles.
The UK market will be supplied with the latest range of Bettinardi putters from January, including a number with uncut shafts that can be tailored to the exact requirements of the individual golfer at one of several custom fitting specialists around the country.