The spring 2014 golf collection from Tommy Hilfiger features three deliveries inspired by the preppy heritage and energetic spirit at the heart of theTommy Hilfiger brand. The first delivery draws inspiration from iconic coastal golf destinations like Monterey Bay, California. Pieces include modern golf classics such as polos and sweaters rendered in a palette of tonal blues and white highlighted by light blue and turquoise accents. Classic patterns such as nautical stripes, argyle and traditional plaids are predominant throughout the delivery. Bold polka dots combined with updated textures create a playful, feminine look for women.
Delivery two incorporates the nautical influences of San Francisco, California with tailored pieces featured in a vibrant palette of red, white and royal blue. Touches of modern black, inspired by the city’s distinct architecture, ground the delivery and emphasize the sporty design. Playing on the brand’s all-American heritage, the delivery features classic stripes in a variety of widths and bold colour-blocking on polos and outerwear.
The final delivery is inspired by the country club lifestyle and East Hampton’s renowned prep traditions. A crisp, sophisticated colour palette of kelly green, navy and white modernizes classic silhouettes. Patterns are highlighted throughout, with stripes, traditional plaids and gingham covering shorts, sweaters and outerwear. The iconic look is finished with gold-colour trim, button and zipper detailing.
Key to the collections is designs that incorporate performance fabrics.
TH Tech is a 100% polyester fabric used as the foundation for the golf collection to combine style and comfort with moisture wicking capabilities that keep garments dry and provide anti-door properties essential in a technical garment. TH Comfort Tech is a hybrid cotton fabric that combines style and comfort with the functional properties required in performance driven garments. TH Cotton supplements the performance fabrics to ensure superior quality and comfort.
In January 2012, Tommy Hilfiger announced PGA Tour golfer Keegan Bradley as the global ambassador for the Tommy Hilfiger Golf men’s collection through 2014. Since January 2012, Bradley has represented the brand at major tournaments, outfitted in select pieces from the men’s golf collection.
Targeting both men and women golfers, the Tommy Hilfiger Golf collections offer a wide selection of merchandise. The men’s collection includes approximately 100 styles with expected retail prices ranging from $50 (€60/£50) for short-sleeved polos to $140 (€140/£115) for sophisticated outerwear options. The versatile women’s collection includes approximately 75 styles with expected retail prices ranging from $50 (€60/£50) for bermudas and polos to $120 (€140/£115) for knits and outerwear.
Through a license agreement with The Fletcher Leisure Group, the men’s and women’s golf collections are available in the U.S., Canada and Europe at private and public golf clubs, golf specialty stores, sport specialty stores, and select resorts, as well as in the corporate channel and on tommy.com. Tommy Hilfiger launched men’s golf apparel in 1994 and expanded into women’s golf apparel in 2000; in 2004 the collections were introduced in Europe.