Forest Pines Hotel & Golf Resort – part of QHotels, the UK’s largest golf resort operator – is continuing to grow its golf business.
Recently released figures show the four-star resort has recorded an impressive year-on-year increase of 17.2 per cent in golf revenue. And this is also reflected across the QHotels group, which has ten golf resorts in England and Scotland.
Figures released by UK-based HotStats, the only provider of a monthly hotel profit-and-loss benchmark service, show the QHotels group is outperforming its industry rivals in the golf sector.
Golf revenue per available room has increased at QHotels by 7.3 year on year, while HotStats has indicated the brand’s key competitors’ have seen theirs decline by 2.4 per cent over the same period.
Similarly, the revenue per golf hole has also increased by 7.3 per cent year on year, while key competitors have fallen by around six per cent.
Forest Pines’ general manager, Michael Lavizani, explained: “We are constantly looking to give something extra to our members and hotel guests and I think this has been reflected in the excellent figures. We continue to exceed our expectations and, hopefully, those of our golfers. All of the credit for this performance goes to the staff here at Forest Pines who have showed a great dedication and passion for customer service.”
Forest Pines’ excellent performance has also allowed the resort to invest a substantial six-figure sum into its golf operation, with a redesign of the first hole and a new fleet of 36 golf buggies which has just been delivered.
Forest Pines Hotel & Golf Resort offers 27 superb holes of golf located a short distance from junction four of the M180 and nestled in 190 acres of beautiful woodland.