GMG and Molson Coors agree new partnership

Golf Management Group (GMG) has announced a new partnership with Molson Coors, the beer-led composite wholesaler.

The new agreement will enable all of GMG’s near-500 member clubs to access competitive national beer pricing through Molson Coors and the brewer’s award-winning customer service programme.

Molson Coors also holds an exclusive partnership with Sky which offers golf clubs up to 33 per cent off the price of a Sky TV subscription, plus free Wi-Fi.

GMG, which specialises in strategic cost management for almost 500 UK golf clubs, is making the new Molson Coors price tariffs available to its member clubs from July 2016.

“With this new deal, and with around 15,000 kegs volume each year across the GMG group, our member golf clubs are benefitting from the significant buying power which comes with GMG membership” said GMG director Scott Partington. “Our clubs can buy great beer and cider brands, plus wines, spirits and soft drinks at fantastically advantageous prices compared to their non-member competitors.”

Steve Pickles, National Account Manager at Molson Coors, said: “We are very pleased to partner with GMG and look forward to working closely with its members moving forward. At Molson Coors we pride ourselves on our service offering and believe in building long-term, sustainable relationships with our customers.”

Non-member clubs who are attracted by the new Molson Coors deal are promised a fast-track joining service to enable them to access the new deal with minimum delay.

GMG’s existing deal with national drinks wholesaler Matthew Clark is unaffected. The deal means that GMG member clubs can now buy a wide selection of leading drinks brands at competitive national pricing from the full Matthew Clark and Molson Coors range.