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G/Fore launches men’s knitwear range

G/Fore has launched its first apparel range in the UK, focusing on men’s knitwear. The collection offers a modern interpretation of a classic style in custom-developed, hybrid-blend for both performance and luxury. Special features of the launch range include all-natural yarns; moisture-wicking and fast-drying properties engineered for breathability; built-in UV sun protection; resistance to shrinkage and fading; and four-way stretch to allow essential freedom of movement. The cotton pique knit even features a functional yarn that reflects UV light away from the body, providing a cooler, more comfortable wearer experience.

Created four years ago by American designer Mossimo Giannulli G/Fore has already established itself in both the golf glove and shoe sectors. Fuelled by Giannulli’s love of golf and his background in fashion, G/Fore knitwear includes polos, pullovers, cardigans and turtlenecks, combining function and style.

Giannulli said, “We are taking a real fashion perspective with a cleaner aesthetic. This combination is a unique opportunity for us. There are great athletic golf brands and there are great casual golf brands. We’ve taken fabrics that you see in fashion from top luxury brands and fused them with technical properties keeping the athlete in mind. We’ve really taken our time working with our mills to find and develop fabrics that have the right hand, drape, texture, weight, and unique look for G/Fore.” More at: www.gfore.com