Game Golf approved for competition use

Game Golf, a wearable device that tracks and displays a golfer’s round of golf, has been officially approved by the USGA and the R&A governing bodies as conforming to The Rules of Golf, meaning it can now be used in competition on both sides of the Atlantic. Game Golf consists of a small, lightweight device worn on a player’s belt and individual sensor tags that attach to the butt end cap of each club, recording every shot played during a round of golf using GPS and motion sensing technology.

By tapping the Game Golf sensor tag to the device worn on the waist, the Game Golf device automatically records course, location on the hole, club used and club distance. After the round, the golfer uploads the data via computer to GameGolf.com for post round analysis, which can also be viewed via a mobile app or web platform.

As Game Golf does not provide real-time club distances and data and cannot be viewed on a player’s mobile device during their round, it is allowable under The Rules of Golf and can be used in competition. The Game Golf web platform and the mobile app recreates a player’s round of golf for the purposes of seeing, sharing and comparing data with friends or a PGA pro.

PGA Tour professionals who have worked with Game Golf to develop the product include Graeme McDowell (pictured), JimFuryk and LeeWestwood. McDowell has been testing and providing feedback on the product for the last two years.

John McGuire, Game Golf CEO stated, “We designed Game Golf specifically to allow golfers to capture their round of golf automatically without disrupting the pace of play or interrupting the golfer’s focus. Game Golf’s unique ‘tag-and-go’ process becomes part of the golfer’s pre-shot routine and is designed to be a performance trigger. The tags were designed under two grams of weight, as anything above that  effects the performance of the club in a negative way. Following the round, golfers can go to GameGolf.com and re-live each shot, view stats and data, and have the ability to share in a fun, socially driven way.”

Game Golf is seeking to expand sales around the world and the product has a UK RRP of £200. More information at: www.secondchance.co.uk/game-golf

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Miles is the Owner and Managing Director of Robel Media, and the award winning GOLF RETAILING Magazine. With over 25 years in the media business, Miles has a wealth of experience in magazine publishing, digital media and live events. HANDICAP - 7.2