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FJ unveils new Contour shoes

FJ have released a radical upgrade to the iconic Contour Series line of golf shoes. Recognised as the bestselling shoe franchise of all time, Contour was created with a focus on comfort, and that dedication continues with the latest innovation, ContourFIT.

Building on the successful heritage of the Contour Series franchise, FJ designers reimagined the entire category from a blank sheet of paper. From the last to the laces, ContourFIT was born from an obsession with comfort so the golfer could experience Comfort That Never Quits.

“With a very successful category like Contour, the tendency is to implement minor enhancements over the life of the product, but that’s not something we subscribe to at FJ,” commented Doug Robinson, VP of Golf Footwear Worldwide. “From the moment a product is created, we start looking for ways to enhance absolutely every detail – from the overall design and materials, to every stitch and groove, to the laces and cleats.

“ContourFIT, while inspired by the Contour Series family of shoes, is dramatically improved over the prior generations and we believe will excite not only the lifetime Contour wearer, but also any comfort-seeker who tries it on for the first time.”

Loyal Contour customers will still experience the same consistent fit and reliability they expect from the Contour franchise, greatly enhanced by significant and noticeable upgrades from top to bottom that result in a lighter, more flexible and more comfortable shoe.

Available in the UK from March 1st. RRP: £120 Laced, £135 Boa Closure System.