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European Tour Properties engage 59club to create Mystery Shopper

To ensure the highest levels of customer service and sales etiquette are maintained, the European Tour Properties (a network of world class golf venues) has engaged the services of the Industry’s Leading Benchmarking firm, 59club, to create their own ‘European Tour Properties Mystery Shopper Initiative’.

Iain McInally, Director of Operations at ET Properties said, “We pride our clubs on the service they offer and appreciate that as more clubs within the industry strive to achieve excellence we must continually advance in order to retain our enviable reputation. To assist our Network Venues and ensure we retain their market position in conjunction with our own brand values, we have partnered with the industry leading specialist in this area.”

Simon Wordsworth, CEO of the59 club, commented, “At 59club we are passionate about assisting our client clubs consistently deliver the very best experiences in golf – that’s basically what we are famous for – and now as we welcome the ET Properties to the 59club community, we will assist them to take their sales & service levels at all associated venues to an all-time high – what an exciting journey for everyone involved!”

The ET Properties venues join well over 200 clubs & resorts world-wide who are all striving to achieve sales & service excellence within the golf, leisure & hospitality sector.