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Dyson adopts a Bunker Mentality

Bunker Mentality, has announced its partnership with Simon Dyson. The 37 year old, who has won on the European Tour six times, will wear Bunker Mentality in all of his competitive events in the coming two years.

Dyson’s official agreement with Bunker Mentality is with immediate effect and the first tour event in which he will wear the brand is the Abu Dhabi HSBC Golf Championship starting on 15 January. Dyson will be working with Bunker Mentality throughout the year to promote the brand and its approach to modern British golf design and will have input into the brand’s coming collections.

Robert Hart, owner and creative director at Bunker Mentality commented, “As soon as we met Simon we knew he was the perfect fit for the brand. He loves fashion and really does have the ‘Bunker Mentality.’ We’re truly excited by the prospect of working with Simon as we continue to develop a look that is the epitome of Modern British Golf.”

Simon Dyson said, “I’m really excited about joining the team at Bunker Mentality. The attitude and style of the brand is a perfect match for me and the owners are so professional. When I met with the team they emphasised that the brand is 100 percent golf and that is where I am right now. I’m totally focussed on my golf and Bunker will help me get the best out of my game by looking great and feeling great on the course.” More at:

Pictured from left: Robert Hart, Simon Dyson and Tamasine Green, Bunker Mentality managing director