Direct Golf has reported that its sales are up by 22 percent for the period October 2014 to May 2015 against the same period in 2013 to 2014. The revenue improvement has been boosted by strong sales this spring with year-on-year figures 39 percent up for April and 34 percent up for May. The launch of its recent 2015 catalogue, distributed to more than 250,000 customers during Masters week, helped create the record-breaking spike in April.
Earlier this year the company opened a new store in Southampton as part of an expansion plan which will double the number of stores from 20 to 40 by 2018. A £500,000 investment in store refurbishment across the country has seen the introduction of new state-of-the-art apparel and footwear departments plus a brand shop-in-shop experience.
Founder John Andrew believes all of these elements have contributed to a series of financial results which has gone against the general downturn being endured by many in golf. Andrew stated, “These hugely satisfying figures are the latest proof that Direct Golf is continuing to defy the overall downward trend in the golf industry. While many of our competitors struggle in tough industry conditions, we are continuing to flourish and are targeting continued growth of the business.”