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Direct approach for Royal & Awesome

Royal & Awesome has forged a new partnership with Direct Golf with the apparel range now available on the retailer’s e-commerce site and in five of its stores across the country. The range of trousers were inspired by the heritage and history of the sport in the birthplace of golf and were designed to add a touch of fun and colour on the fairways. The range also includes shirts, shorts, hats and plus-twos, as well as women’s trousers, shorts and skorts, all in dazzling designs, and all ‘perfect for the pars and the bars’.

Direct Golf marketing manager Simon Corp said, “We’re always looking to work with quality, forward thinking brands and thrilled to be able to help Royal & Awesome engage with even more customers. We love their quirky, tongue-in-cheek brand tone and the versatility it offers which is already evident in their successful first month on sale.”

Royal & Awesome brand director Graeme Smeaton added, “We are delighted to be working with a renowned retailer like Direct Golf and even happier to see that sales have been exceptional. Since we started the brand, we’ve seen more and more retailers stock the product because it is genuinely different and, most importantly, it sells. And with the launch of several new designs this year, Royal & Awesome is gearing up to become even more popular.”