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Callaway is new Sky Sports golf sponsor

Callaway has announced sponsorship of golf coverage on Sky Sports. For two months, more than 1,500 ‘idents’ featuring the Big Bertha and Big Bertha Alpha Drivers will either precede or follow magazine programmes, highlights and live coverage of golf being shown on Sky Sports.

Callaway fans will have the opportunity, via a social media campaign to star in the five and 15 second idents by uploading photos or videos of themselves swinging either the new Big Bertha and Big Bertha Alpha Drivers. Lucky winners will appear as ‘stars’ in the idents during the last few weeks of the sponsorship campaign.

Neil Howie, president and managing director of Callaway EMEA said, “Big Bertha’s back and what better way of heralding its launch by partnering with the UK’s biggest golf broadcaster. Callaway isn’t just about Tour Staff though, and we are equally excited to extend the campaign to members of the golfing public, giving them the chance to star in our idents.”

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