Callaway introduces Chrome Soft X

Callaway has announced its full golf ball line-up for 2017, including a new addition to the Chrome Soft line, the Chrome Soft X.

Chrome Soft X and Chrome Soft share four-piece ball construction consisting of Callaway’s two-layer Dual SoftFast Core, spin-regulating SubMantle and ultra-soft urethane cover, as well as flight-extending HEX aerodynamics. The difference lies in Chrome Soft X’s firmer core and cover combination, which promotes more ball speed off the tee, more spin through-the-bag, and a piercing and workable ball flight.

Dave Bartels, Callaway’s senior of golf ball R&D, said: “Chrome Soft is designed to promote a high, straight, distance-enhancing trajectory. In Chrome Soft X we wanted to create a ball that does everything Chrome Soft does, but with a piercing trajectory and more workable ball flight desired by many Tour Professionals and elite amateurs.”

Callaway Staffers who currently play a Chrome Soft Golf Ball include Phil Mickelson, Patrick Reed, Jim Furyk, Danny Willett, 2016 PGA Tour Rookie of the Year Emiliano Grillo and 2016 Ryder Cup standout Thomas Pieters.

Also new and improved for 2017, the Supersoft Golf Ball is Callaway’s softest-feeling golf ball, that dials in super-straight distance. The company’s lowest compression golf ball, it features a new ultra-low compression core to promote faster ball speeds and super-low spin for longer, straighter flights on full shots.

A soft cover and new, premium HEX Aerodynamics with refined surface contours, help reduce drag and enhance lift for increased carry and longer distance. Improved greenside control comes from a new, softer Tri-ionomer cover that increases softness for better feel and creates more shot-stopping wedge spin.

Completing the 2017 line-up, the new and improved Warbird Golf Ball launches fast, soars high and goes long. Specifically designed for distance-seekers, it benefits from a large, soft, highly compressible high-energy core that unlocks astonishing ball speed.

This 2017 Callaway Golf Ball line-up will be in various stores across Europe from February 3, 2017.  All balls are available in white and yellow colour options, with Truvis colour options available in the Chrome Soft range.

For further information about the complete Callaway product range, visit www.callawaygolf.com