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Callaway in the Sky

Callaway has announced a sponsorship agreement with Sky Sports. Following a successful two-month campaign with the broadcaster in 2014 coinciding with the relaunch of Big Bertha, Callaway has trebled its commitment for 2015 with 3,000 ‘idents’ set to air alongside all golf coverage for a minimum six month period. The campaign will showcase both the new Big Bertha on predominantly European Tour Coverage and XR product ranges on US PGA Tour Coverage with a distinct look and feel across both ads.

One of the highlights of last year’s campaign was the opportunity given to Callaway retailers and customers to star alongside Callaway staff professionals in the idents, with recruitment taking place via social media. This is due to be replicated on a larger scale in 2015 with a much longer period for the individual’s content to be aired.

Neil Howie, president and managing director of Callaway EMEA, said, “The 2014 campaign captured the imagination of the golfers and played a significant part in our relaunch of Big Bertha. It teed off an extraordinary year for Callaway with strong share gains in all markets and 33 global wins for our Callaway staff professionals. With victories on both sides of the Atlantic already this season, 2015 is shaping up to be one of Callaway’s best ever and we are excited to be continuing to use Sky Sports to showcase our ground breaking equipment.”