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Bunker Mentality makes jeans dress code for Genes Day

Staff at Bunker Mentality are taking to the golf course wearing jeans. Normally a very big ‘no-no’ for many golf clubs, the clothing brand is not looking to create a revolution, but to raise money for charity. Brand Director Robert Hart explained, “I read an advert for a charity asking people to do something ‘extraordinary’ in jeans and straight away, I knew playing golf would fit the bill”.

The brand has arranged a round of golf on 18 September at the Nottinghamshire Golf Club on behalf of the ‘Jeans for Genes’ charity. As Bunker Mentality don’t make their own jeans – yet – they reached out to another well-known Nottinghamshire clothing brand, Paul Smith who agreed to supply jeans for all players on the day.

Hart continued, “I thought there may be some resistance to this idea amongst the more traditional golfers, but so far we’ve had a great reaction. Paul Smith are the perfect partner for us as their jeans are top quality, which is in keeping with our brands DNA. The Nottinghamshire Golf Club, which is a very modern and forward thinking club are also delighted to be part of this charity day.”

Jeans for Genes Day invites everyone across the UK, from nurseries and schools to companies and individuals, to wear their jeans for the day in return for a small donation. The charity raises funds to support the one in 25 children born with an inherited a genetic disorder.