Bridgestone is reflecting on a memorable DriveGuard Trophy for amateur golfers, which engaged with more than 20,000 players at hundreds of clubs across England.
The inaugural competition formed the backbone of Bridgestone’s association with the sport in 2016 and put three successful players on a journey to eventually enjoy a round with one of the biggest stars of the European Tour.
After successful players won their club events, they went on to compete in seven regional finals and eventually, a keenly contested grand final at Heythrop Park, Oxfordshire, at the pro-am of the Bridgestone Challenge event.
For winning amateurs Carl Broomfield, Zack Rosen and Peter Carr, the journey doesn’t end there either, as they prepare to play with a leading star of the European Tour at the pro-am of the British Masters supported by Sky Sports on Wednesday October 12.
A free golf shoe bag, a dozen Bridgestone balls and a free MOT were also offered to competition participants upon purchase of DriveGuard tyres, in an attempt to bring the company’s award winning new product closer to the golfing world.
Bridgestone’s brand manager Peter Coleman said “We have been thrilled with the success of our inaugural DriveGuard Trophy, which can be measured in a number of ways. Firstly, we were able to bring our DriveGuard tyre into the minds of so many amateur golfers, who we are confident will consider the product when they next visit a tyre retailer.
“Secondly, we have been able to create a stage for some of the most talented rising stars to realise their dreams and actually play at Heythrop Park in Oxfordshire and then the pro-am of the British Masters, supported by Sky Sports. Such an incentive was crucial in our decision to enter the world of golf, as we attempt to engage with players in a tangible way that will live long in the memory. It really has been phenomenally successful.”
A video of the competition can be viewed here https://youtu.be/brs9yn6yl4M The competition was named after DriveGuard, a revolutionary tyre which allows motorists to travel for 50 miles at speeds up to 50mph following a puncture.