American Golf is kicking off a new television advertising campaign during coverage of the Honda Classic on Sky Sports 4 running Thursday evening, 27 February. The new ad is set at Turnberry and features the famous club’s pro, Ross Leeds.
The theme of the new 30 second ad is ‘create your own luck’ by choosing the very best golf products. The narration is voiced by Scots TV and movie star John Hannah. In addition to the 30 second television ad a 60 second version of the advert appears on American Golf’s You Tube Channel.
Daniel Gathercole, Head of Marketing at American Golf said, “The look and feel of the advert and the game improvement message reflect where we see the American Golf brand and we are really pleased with the outcome. We all blame Lady Luck for our highs and lows on the golf course so we decided to try and capture that idea and encourage golfers to choose the right equipment in order to eliminate some of the chance involved.”