Adidas Golf spring/summer 2016 apparel will have clear colour families providing consumers with the opportunity to personalise their look more than ever before, while also maintaining the consistency within the range itself. There will be additional colours added to the range at key strategic points throughout next spring/summer to give the line a fresh look and excite golfers. Adidas hopes to tie this in closely with the scripting that brand’s ambassadors such as Jason Day, Sergio Garcia and Dustin Johnson are wearing on a more regular basis.
In terms of designs there will be some key pieces such as the ‘Ultimate Golf Short’. A new fabric increases movement and breathability, while a redesigned waistband provides a more comfortable and customisable fit. The new short will be offered in a range of key colours and prints to tie in with the spring/summer range of polo shirts and layering items.
Adidas will continue to utilise technologies such as climachill and climacool throughout the ranges. These enable golfers to remain cool in even the hottest conditions. The S/S 16 range also has a more obvious visual indication of the branding with the Adidas ‘badge of sport’ logo more prominently placed throughout. More at: www.adidasgolf.com