adidas is fusing craftsmanship and innovation to change the way we look at traditional golf style. adiPure, the new apparel line from adidas Golf, available 1st July, applies performance-driven innovations while paying homage to the purity of the sport.
The new adiPure line was born from the authenticity of the game by providing a premium product – polos, outwears, shorts and pants – that crosses both golf and lifestyle.
Davide Mattucci, global product marketing director, Adidas, said: “The adiPure collection represents the game of golf in the purest way. It was crafted by passionate golfers to feature a traditional look, while staying true to the performance heritage of our brand.”
The line was introduced to the world by Justin Rose at the year’s first major in Augusta. He said, “Anyone who’s fashion-focused is really going to appreciate the detail that’s in this product. It fits with where I feel fashion should be on-and-off the golf course – bridging the gap between golf and lifestyle.”
adiPure will be exclusively sold on adidas.com/golf and in select premium green-grass shops across Europe.