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adidas Golf Launch Next Gen adizero

adidas Golf has announced the release of the next generation of adizero golf footwear, highlighted by the radically new adizero one which weighs just 272 grams.

adidas Golf say that their designers were challenged with taking the next step in the evolution of the franchise; to develop a lighter shoe that pushed innovation to the next level whilst delivering maximum performance and Tour-level traction. They believe that their hard work has paid off with adizero one, a visually appealing design that tips the scales at only 272 grams, 10% lighter than the adizero Tour.

“When I first saw the adizero one, I couldn’t wait to get them on my feet,” said Jason Day, adidas Golf Tour staff professional since 2006. “With the low profile design, I can really feel the ground beneath my feet and the power generated from my swing is definitely noticeable. I’m excited to wear these on Tour.”

Adidas Adizero Shoe 1

“We’re constantly looking to test the boundaries of engineering to design and develop equipment that helps golfers perform at their peak,” said Masun Denison, Director, Global Product Marketing, Footwear at adidas Golf. “adizero one is a perfect example of our relentless pursuit of innovation to consistently create the best-performing footwear in golf.”

Available 23rd January 2014, adizero one will be available in four colourways at launch and one additional colourway on 1st May at an RRP of £129.99.

For women, adidas Golf has designed the adizero Tour II, utilising many of the same design and fabrication elements as the adizero one in a streamlined, six-spike configuration with thintech low-profile technology to improve traction and stability. Available 23rd January 2014, the women’s adizero Tour II is available in three colourways at an RRP of £89.99.

Also available for both men and women on 23rd January is adizero sport II, made with ultra-lightweight performance mesh upper now featuring proprietary climaproof protection and a two-year waterproof warranty. The shoe also features a new SPRINTFRAME™ outsole with spikeless puremotion technology for enhanced flexibility and comfort with swing plane traction for increased grip and stability. adizero sport II is available in four colourways for men and women at an RRP of £79.99.
For more information or to view the entire adizero footwear collection, visit www.adidasgolf.com

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