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Adams launches XTD series

Adams Golf  has launched the XTD family of clubs, as exhibited for the first time in the UK at the Golf Show 2013 in Harrogate. 

Adams promises to test every XTD driver four times throughout the manufacturing process to ensure maximum clubhead spring-like effect within USGA limits, resulting in what it claims to be the hottest face in golf. XTD fairway woods and hybrids include a combination of new technologies, while the XTD forged irons feature a hollow design and a ‘Cut-Thru’slot.

“Quite frankly, these XTD products are the best we make thanks to a spare-no-expense mindset to create game-changing technology,” says Justin Honea, senior director of research and development at Adams. “We ignored convention, built with premium materials and pushed the limits to deliver jaw-dropping ball speed increases off the face for every club in the bag.”

 XTD Driver

Adams claims it has re-defined the driver manufacturing process by testing each head four times to ensure the hottest permissible face within USGA rules, and the tightest tolerance in golf. Today’s current competitive standard is measuring only a small percentage of the total production.

The XTD driver features Cut-Thru Slot Technology, which according to Adams, provides unmatched face flexion to expand the sweet spot, and thereby promote maximum ball speed on off-centre and on-centre shots. True to Adams’ heralded aerodynamic shaping, there are neither engravings nor sharp edges to slow the club during its swing.

“We’re touting that it’s the hottest face in golf by using the strictest manufacturing tolerances,” adds Honea. “Every feature we’ve built into the XTD family is distinctive, and we’ve merged them all together into the ultimate driver.”

 Titanium Fairway Woods and Hybrids

In engineering the XTD Ti fairway woods and hybrids, Adams’ R&D team combined titanium brazing with the brand’s patented Cut-Thru Slot Technology, and developed progressive face thickness to re-distribute mass and provide what Adams promises to be 29% more face speed on off-center hits. XTD is also designed to offer ‘optimally-low CG’, which should boost trajectory and consistency of strike. 

“We’ve consistently led the way in hybrid innovation and these have taken it to an entirely new level,” added Honea. “We made sure XTD included every element, to give golfers all they need when facing a long approach or looking to advance the ball toward the hole.”

 Forged Irons with Slots

Unlike traditional forged irons, XTD is a multi-piece forging that boasts the category’s first-ever Cut-Thru Slot Technology. Adams promises that a ‘floating face’ and hollow design delivers a consistently faster face, adding forgiveness, while tungsten weights in the sole should optimise CG location.

“We created a forged iron that’s caught up to our legendary hybrid technology, breaking the mould of what’s been around for 80 years,” claims Honea. “Most blades sacrifice distance for workability but we’re giving extra yards and improvement on off-center shots.”

 The full seven-piece set is available from 4-PW.

 Availability

XTD drivers ship to pro shops and golf retailers in January 2014 with an RRP of £329.99. The Ti fairway woods and hybrids will be available for purchase in December 2013, each with an RRP of £219.99 per club. All include a Matrix Red Tie shaft and Iomic Black Armor Sticky Evolution grip.

 Also shipping in December 2013, the XTD forged irons include KBS C-Taper steel shafts for an MSRP £699.99.

 

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