Adams Golf is celebrating after becoming the number one hybrids on the European Tour in the 2013 season. While Adams’ hybrids have been the most-played hybrids on the PGA Tour, Web.com, Champions and LPGA Tours for some time, this is the first time the brand has had such dominance in Europe.
Simon Homer, Head of Adams Golf Europe, commented: “We are absolutely thrilled to reach this milestone in Europe. It is our first full year on tour – so to become the most played hybrid in that time is quite remarkable. Knowing that some of the best golfers in Europe have selected to play our product without endorsement further adds to the credibility of Adams and underlines our commitment to producing the best performing, easy to hit products.”
The cumulative count for 2013 takes into account all hybrid clubs played on the European Tour and according to the company “The result clearly demonstrates that Adams hybrids are the players’ product of choice”.
“We had a clear goal to be #1 by the end of the 2013 season. It’s a testament to the tour team and the quality of our products that we have been able to achieve such a monumental shift on tour in such a short period of time,” added Homer.
“We believe our hybrids outperform anything else in the category and it’s clear from the count that the best players in Europe agree” added the Adams Golf Europe Chief.
Adams has enjoyed agood year with it’s first win on The European Tour with Staff professional David Howell winning the Dunhill Links with two Idea SUPER 9031 hybrids in his bag, as well as the Tight Lies Fairway Wood winning a product award for innovation at Golf Europe 2013, the European Golf Industry Trade Show.
The two most popular Adams models played on Tour in 2013 have been both the Idea SUPER 9031 and Idea SUPER DHy. These were added to Adams’ award-winning family of hybrids in April, both models are geared toward low-to-mid handicap players and reflect Adams’ renowned easy-to-hit for all skill levels philosophy.
To find out more about Adams award-winning range of hybrids and its hybrid technologies or to find out where to purchase the 9031 and DHy products, which have proved so popular on the European Tour, please visit www.adamsgolf.eu.