Callaway Staff Professionals have set their sights on bettering the brand’s incredible winning performance in 2016.
The end of season report from SPORTS MARKETING SURVEYS INC, highlights that Callaway secured more victories on the European Tour in 2016 than any other brand with Major wins for Henrik Stenson (The Open) Danny Willett (The Masters) plus four wins for Alex Noren resulting in a Callaway 1-2-3 in the final Race To Dubai standings.
It wasn’t just the players though as Callaway products also topped the ‘most wins’ chart across the season in Drivers (41%), Fairway Woods (30%), Hybrids (47%), Utility Irons (36%), Irons (29%) and Wedges (27%), whilst Odyssey Putters earned more wins than every other putter brand combined.
Neil Howie, Managing Director and President of Callaway Golf EMEA, commented: “I must congratulate our phenomenal team of Staff Professionals who have lit up the European Tour all season-long, especially Danny and Henrik with their superb Major victories. What’s even more rewarding is that their efforts have translated into outstanding product sales – with Callaway further strengthening its position as #1 Hardgoods and Ball brand across Europe.”
For further information about the complete Callaway product range visit www.callawaygolf.com