Premium Golf Brands announces new apparel collections for SS15

European golf distributor Premium Golf Brands has announced new 2015 apparel launches for the Green Lamb, Calvin Klein and Cutter and Buck brands.

PB-Jodie-Kidd-Green-LambGreen Lamb is making a £1 million investment in all parts of its business including marketing, Rand D design, and production. As part of this investment Jodie Kidd has signed a multi-year deal as brand ambassador for Green Lamb. The supermodel is seen very much as a British icon for Green Lamb’s core UK market. Other changes planned include improvements to the quality of fabrics. Jodie Kidd wears: Cathy Print Polo RRP: £50. Tracy Pedal Pushers RRP £60.

The Calvin Klein SS15 golf collection for men is based around bright colour gradients which feature throughout the strong colour stories. The all new Performance x 5 material which is used in the polo shirts adds UV protection (SPF 30) to the already impressive technical properties of the polo shirts. The Px5 five performance elements are cool, dry, non-iron, anti-bacterial and now UV protection. Pictured: Linear Polo RRP £55; Graphic Block Polo RRP £55; and Flextec Half Zip RRP £70.

Known as a lifestyle brand with a golf heritage, Cutter & Buck has a new nautical theme golf collection for spring 2015. A mix of classic colours and off course designs makes this a strong statement for the brand. The main creative idea behind the spring 2015 collection was to produce a lifestyle collection for golfers that don’t necessary want to look like golfers.