Upselling is as easy as ABC – always be closing!

59Club director Matt Roberts continues to look at how the company’s ‘service calculator’ can offer an insight into ‘lost’ revenue and how to address i

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The hunt for lost revenue

The depth of information provided by 59Club’s benchmarking and analysis is intriguing and, as director Matt Roberts shows, it can provide a catalyst f

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Only connect – the importance of first contact

Mark Reed, director at 59Club, examines the importance of initial contact at golf venues and finds some wide variances in performance. Apparently it

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The Norman conquest of Greenwich

Ivan Norman is best known in the golf industry as the man who brought the Nevada Bob franchise chain to the UK. He has now opened a 3,000 square foot

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The upside of upselling

Simon Wordsworth, CEO of 59Club, compares sales performance at golf clubs in 2015 against last year’s stats and finds there is still room for improvem

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Golf clubs with attitude

59Club CEO Simon Wordsworth is a firm believer in the old adage, ‘Smile and the whole world smiles with you’. In this analysis of staff attitude to vi

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