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Callaway launch Steelhead XR Fairway Woods

Callaway have launched the Steelhead XR Fairway Woods, a modern interpretation of the iconic shape that made the original Steelhead one of the best-se

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The most important stick in the bag

Custom fitting for irons and drivers has become commonplace now in the industry, but what about custom fitting for arguably the most important club in

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Vertical Groove Driver comes to the UK

On the heels of Vertical Groove Golf’s first-ever win, when global ambassador John Daly captured the PGA TOUR Champions’ 2017 Insperity Invitational,

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New Cameron & Crown putters released

Scotty Cameron has followed-up on the success of last year’s Cameron & Crown introduction by offering four new models to complete the 2017 line-up.

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Epic Irons and Hybrids from Callaway

Callaway has unveiled its most advanced irons and hybrids with the launch of Epic and Epic Pro Irons and Epic Hybrids. Boasting a host of premium,

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TaylorMade Golf sold to private equity firm

It has been announced by Adidas that they have agreed to sell TaylorMade Golf to a newly formed affiliate of KPS Capital Partners for $425 million. Th

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McIlroy signs with TaylorMade

TaylorMade Golf Company have announced that four-time major champion, Rory McIlroy, has chosen to sign a long-term agreement with TaylorMade. With his

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Save an extra 2 per cent on orders with TaylorMade-adidas Golf

TaylorMade-adidas Golf’s new B2B e-commerce platform, TMaG Direct, saves golf professionals time and gives businesses more margin. Launched at the

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Nationwide Titleist917 National Fitting Day to launch on 20th May

Titleist is inviting golfers to experience the Complete Performance of its tour-validated 917 Drivers and Fairways by taking part in the nationwide #T

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Designer Golf wins rights to deliver BioMatch One Swing Club Matching system

UK-based independent club maker, Designer Golf, has won the exclusive rights to deliver the BioMatch One-Swing Golf Club Matching system directly to i

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Titleist open Craigielaw National Fitting Centre

Titleist Brand Ambassador Stephen Gallacher was the guest of honour as Titleist celebrated the official opening of its new state-of-the-art National F

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First win in Europe for Bettinardi Arm Lock putter

The Bettinardi Arm Lock putter, made famous by Matt Kuchar who enjoyed his second-best Major finish at the Masters earlier this month, proved instrume

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Triton driver from Wilson now on sale

Wilson Golf has released the world’s most adjustable multi-piece driver on general sale in the UK, featuring two interchangeable sole plates for optim

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Bettinardi putters on parade at PGA events

Putters from the latest Bettinardi hand-crafted range were trialled by PGA professionals from the South Region competing in recent Virgin Atlantic Ord

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Callaway launch new customisation service

Callaway has announced the launch of Callaway Customs, a Tour-level customisation and personalisation service that gives every golfer the opportunity

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European Tour workshops announced by Mizuno

The Mizuno European Tour workshop is to host four of Fitting Days in April and May 2017, visiting Woburn Golf Club, Silvermere Golf & Leisure, Bearwoo

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New Lynx Black Cat driver ad airs on Sky Sports

Lynx’s new Black Cat adjustable driver is the star of a TV ad being aired on Sky Sports. Called ‘The Tempest’ the lifestyle ad features three-time Eur

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TaylorMade thanks retail partners as M2 tops charts

TaylorMade Golf have reported a very strong start to 2017 in the UK market for the all-new M Family of metalwoods and Irons. Following the recent Golf

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Awards roll in for Evnroll putters

Evnroll, the latest technologically advanced putter range from designer Guerin Rife, is celebrating after winning big in MyGolfspy’s ‘Most Wanted’ put

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KBS launches new Tour S-Taper shaft

KBS is introducing another product line already adopted by some of the game’s biggest names. The new KBS Tour S-Taper shaft is based on the same bend

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